Digital tools for small businesses: Reaching customers online

It all starts with search. You’re searching for your small business on Google to see how easy it is for your customers to find your business. You get organic search results, with paid ads right up top–but you can’t see your business listing or it ranks down below on the search results?

Read on to find out how you can use Google’s tools and resources to promote your small business online and improve your discoverability.

Create a Business Profile

A Business Profile helps you stand out from the competition. You can manage all the information about your business, including your name, address, phone number, hours of operation, add photos, set up booking and messaging capabilities with new customers, add updates, ask for and respond to reviews, and much more. With Google’s wide range of capabilities, you can keep your prospective customers abreast of any updates and changes in your business and engage them in every step of the way.

To set up or claim your Business Profile, visit google.com/business. You’ll receive a postcard with a one-time verification code to complete this process.

Invest time in Search Engine Optimization

Search Engine Optimization (SEO) is the process of making your website better and more efficient for search engines. Some of the ways you can improve your website’s search engine ranking are adding your main keyword early on in your content, writing unique titles, descriptions and content, optimizing your site’s loading speed, using internal linking, and much more. 

Learn more about SEO by visiting Google’s SEO starter guide and watch our on-demand webinar on Search Engine Optimization.

Get your small business noticed with online advertising

Online advertising is another great way to get your business noticed by the right people. Small business owners can create their ad campaigns, set a budget that works for their business and achieve the results they’re looking for. And while there are different campaigns you can create—search campaigns, video campaigns, shopping ads, display campaigns, etc—you only pay for the results you’re looking to achieve, such as clicks to your website or calls to your business. 

You can find free personalized support with a Google ads expert and can learn more about creating ads to promote your small business here.

To watch our recent on-demand webinar about Grow with Google’s tools and resources on reaching customers online with Google, click here.

Venturize, powered by Small Business Majority, is a proud partner of Grow with Google. We are working together to support small businesses by providing them with educational workshops and resources to help them grow their business online.